What We Use

certified b corp 

Certified B Corporations, or B Corps, are businesses who put planet and people before profit.

These companies have voluntarily chosen to be evaluated against the rigorous standards set by B Lab, a non-profit organisation. These standards cover a comprehensive range of criteria including governance, workers, community, environment, and customers. Only companies that demonstrate a genuine commitment to positive impact are granted B Corp status.

 

avocado / coconut / sunflower / argan / linseed / macadamia / olive 

A carefully selected blend of oils that harness the power of essential fatty acids, vitamins E, A and D, sterols and oleuropein for superior moisture, anti-ageing, UV and colour protection, anti-hair loss, hair health and repair.

 

rosemary / nettle / horsetail / oat 

Herb and oat extracts work together to support hair growth and encourage strong, shiny, healthy hair.

 

arginine / glycine / alanine / serine / valine / proline threonine / isoleucine / histidine / phenylalanine 

A combination of targeted amino acids - the building blocks of protein - work to moisturise and strengthen the hair's structure, protect colour integrity, encourage growth and repair surface damage.upcycled / circular beauty 

Innovative ingredients support sustainable eco-systems and embrace the concept of taking waste and by-products from processing and manufacturing, which were previously discarded as waste or used as low value materials, transforming them into new, more valuable products.

 

prevented ocean plastic 

The Prevented Ocean Plastic Programme prevents over 1,000 tonnes of plastic from entering the ocean every month and has so far stopped over one billion plastic bottles from reaching the water. This plastic, known as ocean-bound, is typically gathered from coastal areas, riverbanks, and regions where waste management is limited or non-existent, making it highly likely that the plastic would eventually end up in the ocean.

By collecting and recycling this plastic before it becomes marine debris, POP initiatives help reduce ocean pollution while turning discarded plastic into usable material for new products. This approach supports both environmental protection and the circular economy.